Web and mobile design will never accomplish your business goals unless it gives the customers an excellent user experience. That means it needs to be, not only pleasing graphically, but both useful and easy to use. Why? If your digital products and services aren’t useful, then customers will become bored with them. And if they aren’t easy to use, then customers will become frustrated and leave them behind.

Choose the option where customers want to use and engage with your brand. Choose to give them the best user experience.