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UX BASED DIGITAL  MARKETING, THE LOMBARDY HOTEL

Project Name. The Lombardy Hotel

Service. UX/UI and DEV

Client. The Lombardy Hotel

CHALLENGE

The Lombardy Hotel was looking for a website where the client would have a better experience with their brand. They ultimately wanted to boost their reservations and make them show up higher on search engine results. They needed their clients to be able to see vital information clearly so that they could make reservation decisions faster.

AVANTICA'S
APPROACH

We helped them revamp their brand and develop their marketing strategy to include marketing campaigns, email marketing, pay-per-click marketing, and display ads. The marketing strategy was complete with an optimization of the sales funnel, reservation pages, and new promotional pages. On the new website, we made sure the user experience was up to par, and integrated the database. We’ve also brought new leads to the website through content marketing and social media paid ads connected to the blog.

RESULT

  • Website text, image, and software optimization based on UX research.
  • Email marketing campaigns.
  • Pay-per-click marketing and display ads creation and execution.
  • User experience based content marketing and social media paid ads strategy.
  • More effective sales funnel.