Future Labs had a twofold need, starting with a brand they could unite all NYU incubators and locations under, that was based on the umbrella NYU brand. They also needed a platform, in the form of a website, where users could access all of the information about the NYU incubator system, including economic impact data, and community engagement.
We designed a brand, including logo and brand architecture, that maintained the unique perspective of each incubator, under the umbrella brand of Future Labs. This brand spoke to the core principles and values of each incubator within the startup community. We designed the brand to be adaptable and flexible, similar to the network of innovators it was reaching. We created a user-centric website that was easily navigable for people to access the NYU Incubator system.